Due to the advancement of social media a lot of businesses have been overlooking the importance of having a website and building, actually expanding their online presence. They usually think building a website is too expensive compared to having an Instagram account, or it’s too complex, or that people don’t visit websites anymore, but the fact is having a website is still very relevant. So here are our five reasons why you should have a website in 2022.
Number one is social media disruption. Imagine that you own a business, that you built a brand, you’ve built a community around Facebook. Everything was fine, business was growing, the audience was increasing, orders were booming and then boom…here comes Instagram and then later YouTube, TikTok. If your audience was too concentrated on Facebook suddenly you became irrelevant. And we are not trying to say that Facebook is totally irrelevant and that you shouldn’t have one. No, you absolutely should have a Facebook account, or Facebook page for your business. But the fact is that the relevancy that Facebook had before all these other platforms emerged was much bigger, and that’s a natural process. People don’t spend much time on Facebook anymore like they do on
Instagram and TikTok, and even YouTube, and the scary news is this is probably gonna happen to Instagram and TikTok too. It’s a natural cycle, these things they live and then die, so what you can do to mitigate that risk? Well, start building an audience outside these social media platforms and then you will have more independence and a more diversified audience, in a way that if these platforms suddenly die you will still have your business.
The second reason why you should have a website in 2022 is to build trust. That for me alone is a very good reason to have a website. Because websites are so complex and expensive to build in comparison to, I don’t know, a TikTok account or an Instagram, Facebook profiles, the amount of fake websites is much smaller than the amount of fake Instagram profiles and Facebook, and whatever social media you want to talk about. Me, personally, as a consumer, if I’m about to complete a purchase from a brand that I never heard about, I don’t know anything about this company, the first resource I go to is their website and I will not complete the transaction if I don’t think the website is trusted or if I have any indications that that brand is fake. So in a nutshell, having a website gives you credibility and the consumers will probably trust you more if you have a well-built and updated website.
The third reason is presence. Well, we talked about diversifying your audience and everything, but there’s another thing that having a website allows you to take advantage of and that’s search engines. If you choose your niche correctly, if you choose the right keywords, if your site is optimized for SEO, chances are that you’re gonna get a lot of organic traffic. That will help you not only grow your social media accounts, but also drive more traffic to your online store, if you have one, help you collect more email addresses signing up to your newsletter, just help your business in general.
The fourth reason why you should have a website is e-commerce. I know a lot of these social media platforms like Facebook, Instagram have built-in e-commerce features. I think TikTok is testing or in the initial phase of rolling out, but the fact is most consumers still feel safer going to a trusted website, than buying in a random social media account. Also because of those reasons I talked before people tend to trust the website more, because it’s more complex, it’s more expensive, so a brand that’s not really invested in growing their business wouldn’t invest in a website because there are more barriers to get in. I would say if you’re in the process, or thinking about building an online store the website is probably the best way to go, and then you can maximize sales and revenue.
Well, the last reason why you should have a website is to create a targeted demographic. One of the best ways to sell things to people is to have a highly targeted audience and the best way to build this audience, in my opinion, is to have, on your website, a section dedicated to a newsletter or something that people can drop their email addresses and subscribe to. These people already, willingly, gave you their contact information so they are already interested in whatever you’re selling, or at least they want to know more about it, so why not market your product or service to these people first?
Author: Business Brain Squad
