Our First Blog Post!
A long time in the making…
First of, thank you for visiting AVLWebsite’s blog. My name is Nash, founder and CEO. My team and I appreciate your interest in the company. We are a full service digital marketing agency that specializes in delivering results to small businesses. The fact of the matter is that small businesses make our economy work. Without small businesses, many of the people we know today would be unemployed. They also help contribute to the community by providing value for their customers, and supporting other small businesses in various ways. Small business is crucial.
But, supporting small business is equality as important, if not the most important thing! I mean, without the communities support, how would a business make any money and survive? That leads to the question…
How do you get your business in front of your community? There are many channels this is done by.
Search Engine Optimization & Marketing
Think about it… how many times a day do you think people use search engines like Google to find a product or service?
There are approximately 5.6 billion Google searches a day. And that’s just on Google!
Now imagine just being able to capture 0.00001% of those searches. Through Search Engine Optimization and Marketing, we help make that possible. We provide services that help you rank on search engines, and get in front of customers looking for your product or services. We also help coordinate paid placement on search engines, through targeted advertisements.
“Content Marketing” describes a few different channels of marketing. Primarily, they are things such as social media posts, blogs, videos and other web content. A good content marketing strategy implements various channels, to gather interest about their company or product.
After gathering interest about your company or product, how does it convert into a sale? By gathering interested people’s contact information, you get a potential lead.
With our content marketing strategies, we design sale funnels specifically for your business that convert “Internet window shoppers,” to product sales or paying customers.
Word of Mouth
This one is a little different than the other strategies provided above. Word of mouth is one of my favorite methods of driving business. Word of mouth is a trickier method to nail down though. There are a couple of ways to generate word of mouth about your business.
First, you can generate it through online promotion of your business. This kind-of involves content marketing too! Posting on social media for your business, generates eyeballs on what your business is and does. People share cool and interesting social media posts all the time! The question is, how do you get people to share your business’s social media posts with their friends?
Second, is simply by providing a good product or service. If an individual or business is really good at what they do, people tend to share their great experiences with friends and family, potentially leading you to new business. Unfortunately though, people tend to share their bad experiences even more! How many of your friends have told you: “don’t eat at this restaurant, they suck!” Versus. “This restaurant has the best food in town! Go try it!”
But What Should You Do?
With so many marketing methods out there… it makes it difficult to decide how you should pursue.
Thankfully, we have some answers for you. We would love to sit down with you (a small business owner) to at the very least, give you some pointers. We have a great list of services to help your business’s online presence. If you’d like to learn more about our services, ask a couple of questions, or get some pointers, get in touch with us. We are always happy to help fellow small business owners. We are located in Asheville, North Carolina, but we service worldwide!